WE CREATE MORE SALES is not just our claim, but our passion. Every day, more than 300 employees from the areas of consulting, online marketing, IT and telesales work to create 360° communication for customers that successfully combines sales and marketing.
Become part of this unbeatable team and celebrate national and international sales successes with us and our customers such as SAP, IBM, and Telekom. To strengthen our team which is located at the SAP hub on the seaside of Barcelona, we are looking for a Regional Reference Lead (m/f/d).
The Customer Reference Team engages SAP customers to share their experiences and inspire others. As SAP shifts to the cloud, the team adapts its approach to scale customer references across the entire lifecycle.
- Opportunities for personal and professional growth
- Prime location, with a park and the ocean just moments away
- A creative, dynamic work environment that fosters innovation
- Charming restaurants nearby, perfect for relaxing breaks
- An inclusive, friendly team that makes you feel welcome

As Regional Reference Lead,



you own stakeholder alignment and steer reference recruitment and customer storytelling across EMEA, including speaker activation for high-profile moments.
- Primary point of contact for EMEA/MEE stakeholders – alignment on needs, gaps, priorities, and planned reference activities.
- Reference recruitment steering with internal teams (sales, marketing, customer success) based on regional priorities and requirements.
- Development of customer stories and content aligned with growth priorities.
- Amplification and activation across general and regional channels – incl. IDPs, SAP.com, social media, events, executive communications, and PR.
- Recruitment of customer speakers for high-profile events, analyst engagements, interactive webinars, and media opportunities.
- Regional reference plan ownership – coverage visibility by segment, industry, and solution area; tracking and sharing of metrics and activities f

📌 Regional Reference Lead (Barcelona)
🏢 Alex & Gross
📍 Barcelona