Description

Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain.

Positioning & strategy (35% of time, ongoing)
- Data-provider repositioning — the core narrative work, executed across surfaces
- Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others
- Customer voice — interviews, segmentation, win/loss patterns
- Discovery partnership with CPO — testing the 10-product backlog against market

Website ownership (30% of time, ongoing — heavier in first 90 days during rebuild)
- Site strategy: information architecture, page roadmap, what each page argues
- Copy direction (Denis writes, this role briefs,



CMO guides and approves)
- Conversion design intuition (works with Nastya on layout)
- Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress
- Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes
- Owns the answer to "is the site working?" with data

Launches (20% of time, episodic but high-stakes)
- New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking
- First launch hands off from CMO within ~30 days of starting

Sales enablement (15% of time, ongoing)
- Battle cards against named competitors
- Objection handling library
- Pitch deck system
- Co-sell content for partnerships

What this person does NOT own
- Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hire
- SMM, LinkedIn o

📌 Senior Product Marketing Manager (España)
🏢 Infatica.io
📍 España