The Opportunity

Location: Barcelona
Language: English (mandatory)

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
• smarter investment decisions
• advanced performance measurement
• scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership
You will lead a multidisciplinary team including:
• Global Paid Media Data Manager
• Global Social Data Data Manager
• Global Media Data Product Manager
• Integral Media Tracking Manager

You will build a strong center of expertise, combining:
• media analytics
• data governance & tracking




• data products

What you'll get to do

1. Media Data Strategy & Transformation

• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating:
o measurement
o consumer understanding
o AI-driven use cases

2. Advanced Measurement & Performance Excellence
• Lead end-to-end media measurement strategy, including:
o Attribution frameworks
o Brand & performance measurement
• Oversee econometric and advanced analytics approaches to:
o quantify marketing impact
o optimize media investments
o support budget allocation decisions
• Drive the evolution towards holistic, cross-channel performance measurement

3. Media Data Ecosystem, Governance & Tracking
• Define and enforce global media data standards, including:
o tracking frameworks (tagging, pixels, taxonomy)
o KPI harmonization
o data model

📌 Global Head of (España)
🏢 Puig
📍 España