SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
The Role:
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.
As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

Key Responsibilities
Creative Strategy & Insights (40%)
- Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
- Build structured, client-facing creative proposals that connect performance data to strategic direction
- Partner with Product on creative tools.




- Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross-Functional Leadership (30%)
- Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
- Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
- Lead creative briefings and ensure alignment between client objectives and creative execution
- Handle ticketing and communication with Creative Designers

Client Partnership (20%)
- Support Account Managers in high-stakes creative conversations with clients
- Present creative performance reviews and strategic recommendations to client stakeholders
- Proactively identify creative optimization opportunities that expand wallet share
- Participate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)
- Build and maintain a creative performance repository accessib

📌 Creative Strategy Manager (Barcelona)
🏢 Smadex Slu
📍 Barcelona