Who are we?
At Byld, we don’t just build businesses, we create impactful ventures in collaboration with top-tier corporations. Since 2017, we’ve been designing, validating, and launching companies that merge the best of entrepreneurial agility and corporate muscle to scale innovative, sustainable solutions.
Lazura is a business platform for renting with a sector-based vision, designed to lead the transition from ownership to a usage-based model. We operate as a holding company that orchestrates different specialized verticals, leveraging a common operational infrastructure to maximize efficiency and sustainability.
Currently, the Lazura ecosystem includes:
- Nesty: Flexible renting of premium baby gear.
- Carevo: Specialized renting of senior care items (beds, lifts, chairs).
- New Verticals: We are in the process of identifying and launching other strategic verticals pending validation in high-value markets.

About the Role
We are looking for a CEO/Co-founder capable of leading Lazura’s general strategy. The goal is not just to manage individual brands,



but to perfect the "Operational Backbone": a core of logistics, technical maintenance, and asset management that ensures "Swiss watch" efficiency across all operations.

Start Date
As soon as possible.

Contract Duration
Permanent.

Responsibilities:
We are looking for an exceptional Founder/CEO who will be responsible for:
- Holding vision & strategy: define the roadmap to scale the multi-vertical business model and lead expansion into new sectors.
- Fundraising: lead the upcoming funding round to drive growth and asset acquisition.
- Operational backbone management: oversee the centralization of Value-Added Services (VAS), including preventive maintenance, last-mile logistics, and intelligent spare parts management.
- Multichannel GTM orchestration: Design and execute a robust Go-To-Market strategy across B2C (driving "usage vs. ownership"), B2B (securing contracts through "Zero Downtime" and fixed-cost maintenance

📌 CEO - Lazura (Madrid)
🏢 Byld
📍 Madrid