Job Description

Job Description

Position Title Web Analytics Specialist Department Insights & Data Group

Reports to Functional Lead, Digital Analytics Location Madrid

Summary:

The Web Analytics Specialist plays a key role in enabling accurate and consistent digital measurement across the organisation's websites and marketing channels. This is a hands-on role focused on tagging, tracking, measurement implementation, and digital data governance. Working closely with Marketing and Commercial teams, the role is responsible for understanding business requirements, translating them into tracking specifications, and ensuring that digital interactions, campaigns, customer journeys, and conversion activities are measured effectively.

Key responsibilities:

Business Requirements & Measurement Design

• Work closely with Marketing and Commercial teams to understand measurement requirements and business objectives.

• Translate business requirements into tracking specifications and implementation requirements.

• Define measurement approaches for campaigns, customer journeys,



conversion funnels, and digital experiences.

• Support development and maintenance of event taxonomies, channel definitions, and tracking standards.

• Advise stakeholders on tracking feasibility, implementation approaches, and measurement best practices.

Tag Management (GTM, Matomo Tag Manager)

• Work closely with Marketing and Commercial teams to understand measurement requirements and business objectives.

• Translate business requirements into tracking specifications and implementation requirements.

• Define measurement approaches for campaigns, customer journeys, conversion funnels, and digital experiences.

• Support development and maintenance of event taxonomies, channel definitions, and tracking standards.

• Advise stakeholders on tracking feasibility, implementation approaches, and measurement best practices.

Matomo (Digital Analytics Platform)

• Configure and maintain tracking setup

📌 Web Analytics Specialist (Madrid)
🏢 Orchard
📍 Madrid