Company Description

At Coface, we make trade happen everyday.

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners

Job Description

Mission
Provide full visibility and stewardship of the global LeadGen strategy and engine, ensuring regions align on the right processes,



technologies and workflows to improve funnel performance. This role connects general strategy with local execution and adapts support by region maturity, especially in AI, funnel operations and SDR effectiveness.
1. Owns global–to–local execution
- Maintains a shared, up‑to‑date understanding of what each region (and countries inside) is doing across the funnel (programs, leads, SDR workflows, processes, performance).
- Identifies gaps, bottlenecks and maturity differences country by country, and adapt the way in which the global team supports and assists these markets according to their maturity and level of autonomy
- Defines global reference standards and supports regions in adopting and adapting them consistently, based on local maturity and context.

2. Modernizes the LeadGen tech stack (with AI at the core)
- Leads and enables the shift from basic lead capture to conversation‑based interactions, where customers c

📌 Group Lead Generation Operations Manager (Madrid)
🏢 Coface
📍 Madrid