Paid Media Specialist (Barcelona)

Paid Media Specialist (Barcelona)

16 ago
|
Foundever
|
Barcelona

16 ago

Foundever

Barcelona

About Foundever

Foundever is a general leader in customer experience (CX), operating in 45+ countries with over 170,000 employees delivering exceptional service for the world's most recognised brands. As a top-4 global BPO provider with USD 3.6bn in annual revenue, Foundever combines deep human expertise with cutting-edge technology — including AI, automation, and GenAI-powered CX — to drive measurable outcomes for clients across every sector.

Job Summary

This is a revenue-aligned growth role. You’ll run paid media as a strategic lever to build access and generate pipeline across complex, committee-based B2B accounts.

You won’t be optimizing for MQL volume - you’ll be optimizing for reaching the right buying groups, sparking qualified conversations, and driving measurable pipeline impact.

What You’ll Own

Job Responsibilities:

Paid Media Strategy & Execution
- Develop and execute B2B paid media strategies across:
- Translate ICP definitions, account scoring, and intent data into smart targeting frameworks




- Design campaigns that reach multiple stakeholders within priority accounts
- Advise on budget allocation and own bidding strategy, audience segmentation, and creative testing

End-to-End Campaign Lifecycle
- Lead campaign ideation, channel planning, activation, and optimization
- Run structured experimentation sprints across audiences, messaging, creative, landing pages, and bidding
- Continuously refine campaigns based on performance and revenue signals
- Ensure paid media integrates seamlessly into broader ABM programs

Reporting & Revenue Accountability
- Reports - Account reach and buying-group engagement, Pipeline sourced and influenced, Cost efficiency and ROI and Campaign performance by segment and region.
- Translate data into actionable insights and optimization plans
- Share results and recommendations with revenue marketing and regional leadership

Cross-Functional Collaboration

You’ll work in close partnership with:
- Campaign Strategist
- Regio

📌 Paid Media Specialist (Barcelona)
🏢 Foundever
📍 Barcelona

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