Area Sales Manager – Southwestern Europe (SWE)Deep Sea Electronics is a integral leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor networkWe are now seeking an Area Sales Manager to join our SWE commercial team.Key Responsibilities:Drive sales growth and market expansion within the assigned territory across all product categoriesMaintain a strong focus on developing the DSE Control product groupIdentify and develop new customer opportunities while maximising new business opportunities and strengthening relationships with existing customersDevelop and implement effective regional sales and distribution strategiesLiaise with marketing to support marketing-related activities and initiatives in the regionConduct regular visits to customers and prospects to grow profitable business whilst building trust in the DSE brandAct as the voice of the customer within DSE, while representing the business externally as a trusted partnerPromote both existing and new DSE products to customersWork cross-functionally with internal teams to ensure high levels of customer service and satisfactionMonitor competitor activity and stay informed on market trends to respond effectively to changing conditions40%Achieve sales targetsDevelop end-customer & distributor relationshipsProvides a high degree of focus on the DSE CONTROL product groupEffectively negotiates salesIdentifies, assesses,



attracts and negotiates with potential customers30%Expanding the customer and contact baseDevelop strategic relationships within the regionProvide world-class customer supportIdentify market opportunities for DSE group productsMaximises product margins through effective pricing strategies20%Maintain customer pipeline data in the company CRM systemManage the opportunity pipeline to maximise value for the companyAchieve customer visits/phone meetings to set targetsCreate and manage quotes for customers with appropriate follow-upPresentation and demonstration of products10%Work with internal company functions to address customer issuesMonitor competitor activity and key market trendsMonthly reportingExhibition attendance was requiredInternal & External Relationships:External relationships will be predominantly with the assigned customer group and the contacts thereinBuild relationships with Management, Internal sales function, technical support, marketing and WarrantyRequirements:Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics-related sectorProven relationships with key decision makers in the control electronics sector within the assigned regionProven technical and commercial selling and negotiation skillsCommercially astute results-oriented team playerStrong influencing skillsStrong written and verbal communication skillsAbility to work independently in a field-based role and from home officeAbility to travel internationally adequately to cover the assigned territoryAbility to recognise market trends and evaluate competitor strengths and weaknessesFull driving licenceSales role within a technically orientated company/product range, preferably within the control electronics industryProven experience of successful generation of new business and prospects

📌 Area Sales Manager (Madrid)
🏢 Deep Sea Electronics
📍 Madrid