Area Sales Manager – Southwestern Europe (SWE)

Deep Sea Electronics is a general leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network

We are now seeking an Area Sales Manager to join our SWE commercial team.

Key Responsibilities:

Drive sales growth and market expansion within the assigned territory across all product categories
Maintain a strong focus on developing the DSE Control product group
Identify and develop new customer opportunities while maximising new business opportunities and strengthening relationships with existing customers
Develop and implement effective regional sales and distribution strategies
Liaise with marketing to support marketing-related activities and initiatives in the region
Conduct regular visits to customers and prospects to grow profitable business whilst building trust in the DSE brand
Act as the voice of the customer within DSE, while representing the business externally as a trusted partner
Promote both existing and new DSE products to customers
Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
Monitor competitor activity and stay informed on market trends to respond effectively to changing conditions

40%

Achieve sales targets
Develop end-customer & distributor relationships
Provides a high degree of focus on the DSE CONTROL product group
Effectively negotiates sales
Identifies, assesses, attracts and negotiates with potential customers

30%





Expanding the customer and contact base
Develop strategic relationships within the region
Provide world-class customer support
Identify market opportunities for DSE group products
Maximises product margins through effective pricing strategies

20%

Maintain customer pipeline data in the company CRM system
Manage the opportunity pipeline to maximise value for the company
Achieve customer visits/phone meetings to set targets
Create and manage quotes for customers with appropriate follow-up
Presentation and demonstration of products

10%

Work with internal company functions to address customer issues
Monitor competitor activity and key market trends
Monthly reporting
Exhibition attendance was required

Internal & External Relationships:

External relationships will be predominantly with the assigned customer group and the contacts therein

Build relationships with Management, Internal sales function, technical support, marketing and Warranty

Requirements:

Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics-related sector
Proven relationships with key decision makers in the control electronics sector within the assigned region
Proven technical and commercial selling and negotiation skills
Commercially astute results-oriented team player
Strong influencing skills
Strong written and verbal communication skills
Ability to work independently in a field-based role and from home office
Ability to travel internationally adequately to cover the assigned territory
Ability to recognise market trends and evaluate competitor strengths and weaknesses
Full driving licence
Sales role within a technically orientated company/product range, preferably within the control electronics industry
Proven experience of successful generation of new business and prospects

📌 Area Sales Manager (Madrid)
🏢 Deep Sea Electronics
📍 Madrid