Area Sales Manager – Southwestern Europe (SWE)
Deep Sea Electronics is a integral leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.
With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network
We are now seeking an Area Sales Manager to join our SWE commercial team.
Key Responsibilities:
Drive sales growth and market expansion within the assigned territory across all product categories
Maintain a strong focus on developing the DSE Control product group
Identify and develop new customer opportunities while maximising new business opportunities and strengthening relationships with existing customers
Develop and implement effective regional sales and distribution strategies
Liaise with marketing to support marketing-related activities and initiatives in the region




Conduct regular visits to customers and prospects to grow profitable business whilst building trust in the DSE brand
Act as the voice of the customer within DSE, while representing the business externally as a trusted partner
Promote both existing and new DSE products to customers
Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
Monitor competitor activity and stay informed on market trends to respond effectively to changing conditions
40%
Achieve sales targets
Develop end-customer & distributor relationships
Provides a high degree of focus on the DSE CONTROL product group
Effectively negotiates sales
Identifies, assesses, attracts and negotiates with potential customers
30%
Expanding the customer and contact base
Develop strategic relationships within the region
Provide world-class customer support
Identify market opportunities for DSE group prod

📌 Area Sales Manager (Madrid)
🏢 Deep Sea Electronics
📍 Madrid