Your mission is to build one coherent global visual identity that still feels locally right — from a flagship in Mumbai to a mall store in Bangkok to a strip-mall location in the US. You'll own the standards, the rollout machinery, and the on-the-ground execution quality that ties them all together.
Lenskart is a $1B+ revenue, vertically integrated eyewear company 3,000+ stores across India, Southeast Asia, the Middle East, Japan, and the US, 40M+ customers, and a growing portfolio of brands (Lenskart, John Jacobs, Aqualens). As the store footprint keeps expanding into new markets, visual merchandising stops being a "nice to have" and becomes one of the clearest ways customers experience the brand at all.
This role is based in Spain and owns visual merchandising strategy and execution across every Lenskart market globally.
1. Global Visual Standards & Brand Language
- Define and own the general VM guidelines window concepts, in-store zoning, fixture standards, signage, lighting, mannequin/display styling — that every store, in every market, builds from.




- Evolve the visual identity for Lenskart and portfolio brands (John Jacobs, Aqualens) so each has a distinct but recognizably related presence.
- Translate seasonal and category strategy (new collections, campaigns, launches) into visual concepts that work across formats flagship, mall, high street, and shop-in-shop.

2. Store Rollout & Execution at Scale
- Own the VM playbook for new store openings and store refreshes/rebuilds a non-trivial operation at Lenskart's pace of expansion.
- Build a scalable rollout model (regional VM leads, trained store teams, remote audit tools) so visual standards hold up across 3,000+ doors without requiring you to be everywhere at once.
- Set and track visual compliance and execution-quality metrics store by store, and build the feedback loop to fix gaps fast.

3. Cross-Market Localization
- Develop a "global framework, local expression" model what wins in Mumbai won't copy-paste to

📌 Head of Visual Merchandising (Barcelona)
🏢 Lenskart.com
📍 Barcelona