15 ago
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Tamarind Intelligence
|
España
15 ago
Tamarind Intelligence
España
Join the Fotocasa Group Marketing Team as a Media Strategy Manager ¿Es usted el candidato adecuado para esta posibilidad? Asegúrese de leer la descripción completa a continuación. Fotocasa Group, a leader in real estate technology and part of the Scout24 Group, combines local market expertise with a leading European digital ecosystem. Our mission is to connect people and homes through intelligent tools and the best market offerings. Key Responsibilities Manage €20M+ Budget: Oversee and optimize Fotocasa's annual media investment across Brand and Performance channels. Drive Brandformance: Evolve our integrated media mix to blend long‑term brand equity with short‑term growth (traffic, app downloads, leads, and revenue). Data‑Driven Optimization: Challenge existing investment models using MMM, incrementality testing, attribution frameworks, and GA4/AppsFlyer data. Strategic Partnerships & Collaboration Lead Key Relationships: Manage media agencies, broadcasters, and tech partners (Google, Meta, TikTok) to unlock top‑tier innovation and value. Cross‑Functional Impact:
Partner with Product, Analytics, Finance, and Leadership to align media goals with overall business priorities. Professional Experience & Technical Skills 10+ Years of Media Leadership: Proven track record managing large‑scale budgets across TV, video, paid social, search, and programmatic ecosystems. App Growth & Quality Acquisition: Deep expertise in scaling app acquisition and engagement, focusing on high‑intent audiences and conversion quality over raw volume. Measurement Mastery: Strong hands‑on understanding of market intelligence and effectiveness tools (Kantar, Nielsen, Similarweb, ). Commercial Mindset: Strong negotiation and stakeholder management skills, with the confidence to challenge external agencies and internal teams. Mindset & Attributes Strategic Yet Hands‑On: A big‑picture thinker who is equally comfortable diving into execution. Growth‑Obsessed & Adaptable: Relentlessly focused on busi
📌 Media Strategy Manager (España)
🏢 Tamarind Intelligence
📍 España