Who you are
- Having attended engineering or a business school
- Experience in analysis : you master Excel, SQL is a plus
- Having an experience in marketing is an asset
- You have experience or a strong interest in Meta's "Creative-First" era
- Ability to write clean, actionable briefs for designers and video editors
- Great interpersonal skills and ability to communicate with stakeholders
- Bilingual in French and English, Spanish is a plus
- Growth mindset : effectiveness, resilience to failures, dedication to the mission
What the job involves
- Based in Barcelona, you will join papernest's New Business team, one of the company's key strategic growth priorities
- Reporting directly to Benjamin Lazimi, Head of New Business Unit, you will play a key role in building and scaling our acquisition strategy from the ground up
- As one of the first members of this team, you will combine analytical thinking, experimentation and project management to identify growth opportunities and turn insights into business impact
- Rather than joining an established business,



you will help define the acquisition playbook for a business that is still being built. You won't simply optimize an existing acquisition machine, you'll help build it
- Build and scale our growth strategy:
- Launch and optimize paid acquisition initiatives across channels (Google Ads, Meta, TikTok, Affiliates...)
- Identify new growth opportunities through market research, experimentation and competitor benchmarking
- Prioritize initiatives based on business impact, scalability and expected profitability
- Analyze performance and drive decisions:
- Own the performance of your initiatives across the entire acquisition funnel, from acquisition costs to conversion and revenue
- Perform in-depth analyses to understand performance drivers and identify optimization opportunities
- Translate data into actionable recommendations and support strategic decisions on where to invest next
- Analyze creative performance to id

📌 Growth Strategy Analyst (Barcelona)
🏢 papernest
📍 Barcelona