Introducing Miiro Hotels… Habilidades, experiencia, cualificaciones... We are a hotel full of personality, style, and a dynamic atmosphere, where teamwork and both guest and employee experiences are equally valued. The Role We are seeking a commercially astute and creatively driven Director of Sales to lead the sales strategy for Borneta. You will be both strategist and storyteller, balancing data-led decision making with a deep understanding of our brand, our neighbourhood, and our guests. What You’ll Do Commercial Strategy & Leadership - Develop and execute a multi-segment sales strategy across corporate, leisure, MICE, and partnerships - Drive revenue performance in alignment with budget, pace, and market conditions - Identify and unlock new business opportunities locally and internationally - Act as a key contributor to pricing, distribution, and demand strategies alongside Revenue Management Business Development - Build and maintain a strong portfolio of key accounts across corporate, agency,



and luxury travel networks - Represent Borneta within the Barcelona market and across Miiro’s European footprint - Lead proactive sales activity including client entertainment, roadshows, and trade events - Establish strategic partnerships that enhance both rooms and F&B; performance MICE & Group Performance - Grow group and events revenue through targeted prospecting and conversion strategies - Oversee the end-to-end sales journey from enquiry through to contracting - Work closely with operations to ensure seamless delivery and repeat business - Maximise utilisation of hotel spaces as compelling event venues Team Leadership - Lead, inspire, and develop the on-property sales team - Foster a culture of accountability, collaboration, and commercial awareness - Ensure clear communication across Sales, Revenue, Marketing, and Operations - Champion a high-performance environment with measurable goals and outcomes Brand & Market Positioning - Act as a brand ambassador, ensuring a

📌 Sales Support/Director to Director (España)
🏢 Miiro Borneta Hotel
📍 España