Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies. About the role This is our Product Marketing Manager opportunity for strategic storytellers and sharp market thinkers who want to own how the flagship offerings meets its market. As search shifts toward AI-driven discovery, this role owns product marketing for our flagship product line within the PLG business.
The role requires a high degree of independence: you form a point of view based on customer and market evidence, and you drive alignment across Product, Brand, Digital Marketing and Sales.
Your work has direct commercial impact framing complex technology, driving activation at scale and moving narrative alignment upstream to help us accelerate user acquisition, expansion, and New MRR growth. In this role,



you will report to the Head of Product Marketing, PLG.
Lead go-to-market for major product releases: launch positioning, messaging, channel alignment, and post-launch iteration based on funnel data
Shape content strategy around product updates and releases — from data-driven research to flagship content pieces that anchor GTM campaigns
Contribute to pricing and packaging decisions, building the commercial case for how the offer should evolve
Support Sales with competitive positioning and enablement content
5–8+ years in product marketing in B2B SaaS, with end-to-end ownership of positioning and go-to-market for a product or product line
~ Demonstrated ability to make and defend positioning or packaging recommendations with data and pricing strategies, packaging models, and value-based positioning frameworks in a self-serve software ecosystems
~ Hands-on customer research experience: you run interviews yourself and combine qu

📌 Product Marketing Manager (España)
🏢 Semrush
📍 España