The Associate Marketing Director is accountable for the commercial regional marketing strategy and enhance product leadership of Veracyte's IVD oncology portfolio internationally. This role combines regional commercial ownership driving adoption and localization of global marketing messaging across markets with the purpose of growing the brands, increasing adoption and establish production leadership across regions. The role acts as the key bridge between global strategy and regional strategic execution, while representing the voice of the customer, market, and business in product development and commercialization decisions.
In collaboration with Global Marketing Teams, define and own the international IVD regional marketing strategy by product, segment, and geography; Contribute to product lifecycle management providing input to the global marketing team for feature prioritization, concept development, testing,



and continuous product improvement; Provide input to the global marketing team and/or other cross functional development forums to ensure alignment with the international team for complete customer and technical requirements for product development and represent customer, and regional business perspectives
In collaboration with Global Marketing teams, lead our regional Voice of Customer (VoC) initiatives including qualitative and quantitative research, market assessment, and competitive intelligence; Lead multi-channel operational marketing execution including regional campaign planning and work cross functionally with global communications teams for campaign development, digital marketing, and content creation across the region in sync with our general marketing messaging
Oversee content governance including creation, local approval processes, version control, compliance, and scientific accuracy; Determine the regional strategy of key events and congresses to participate across geographies in coordination with the Global Meeting & Events team for the plannin

📌 Associate Digital Marketing Director (España)
🏢 Cv-Library
📍 España