Responsibilities
- Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
- Represent ABM as a core motion within cross‐functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
- Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
- Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
- Drive general content strategy and customer journeys across Enterprise, SMB, and Mid‐Market audiences, with particular emphasis on IT Decision Makers and business leaders.
- Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co‐marketing initiatives that expand reach, engagement, and pipeline contribution.
- Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks,



and best practices.
- Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.
- Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives.
- Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results.

Requirements
- 8+ years of experience in B2B marketing, demand generation, account‐based marketing, or related disciplines.
- Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.
- Proven ability to lead cross‐functional initiatives and influence senior stakeholders.
- Experience partnering closely with Sales on pipeline‐focused marketing and account strategies.
- Strong analytic

📌 Global Marketing Manager (España)
🏢 Cv-Library
📍 España