Are you a commercially minded sales professional who enjoys being close to customers, brands and the action?

Imperial Brands PLC
is looking for a
Sales Representative – Southern Europe
to help deliver outstanding execution across airport retail locations in
Spain, the Canary Islands, Portugal and Italy
.

This is a highly visible, hands-on role that combines
field sales, retail excellence, relationship-building, training,
and commercial analysis
.

Based in Madrid, you’ll spend approximately
60% of your time travelling
, working directly with airport retail partners and frontline teams to turn commercial and brand strategies into excellent consumer experiences.

If you enjoy being in the market, building relationships, solving problems and turning strategy into strong execution, we’d like to hear from you.

Principal Accountabilities
- Drive
best-in-class retail execution
across assigned airport locations, ensuring strong product availability, merchandising, planogram compliance and brand visibility.
- Conduct regular




airport visits and retail audits to identify execution gaps and take
action to maximise sales opportunities.
- Build strong relationships with
airport retail partners, shop teams, brand ambassadors and key internal stakeholders
.
- Deliver engaging
product, brand and category training
to frontline retail teams, strengthening product knowledge and brand advocacy.
- Identify
sales growth opportunities
and support trade and consumer initiatives in line with commercial and brand strategies.
- Provide
commercial insights and operational support
through reporting, forecasting, market analysis and monitoring of sales trends, pricing, stock and competitor activity.

Skills and Experience Required
- Relevant sales experience
, ideally within a fast-paced commercial environment.
- Advanced/native-level
English and Spanish
.
- Strong
communication and relationship-building skills
, with confidence working across internal and external stakeholders.
- Practical, p

📌 Sales Representative Southern Europe (Madrid)
🏢 Imperial Brands
📍 Madrid