About Totalum:

Totalum is an AI-powered platform that helps companies build custom business software faster, with less technical complexity. Our mission is to make software creation accessible to every organization by combining powerful AI, automation, and adaptable development tools, enabling teams to turn ideas and business processes into scalable digital products in a fraction of the time.

We are looking for a hands-on
Growth Marketing Manager, AI & Automation
to own and scale Totalum's customer acquisition engine.

This is not a traditional marketing role. At Totalum, many marketing activities are already supported by AI agents and automated workflows. Your job will be to combine strong marketing judgment with AI-native execution: running campaigns yourself when needed, while supervising, correcting, and continuously improving the agents that execute marketing tasks at scale.

You will own three core growth areas:
paid acquisition, outbound prospecting, and social media
, with a clear focus on measurable growth.

What You'll Own

Paid Acquisition
- Plan, launch, manage,



and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Own targeting, campaign structure, creative testing, copy, landing page coordination, budgets, and optimization.
- Continuously experiment with audiences, messaging, offers, and acquisition channels.
- Track performance using metrics such as CAC, CPL, conversion rate, ROAS, and pipeline generated.
- Identify underperforming campaigns quickly and take corrective action.

Cold Outreach & Lead Generation
- Build and manage scalable outbound campaigns across cold email and LinkedIn.
- Define ICPs, prospect segments, messaging, sequences, and personalization strategies.
- Work with tools such as Apollo, Instantly, Smartlead, Lemlist, or similar platforms.
- Monitor deliverability, reply rates, qualified responses, booked meetings, and pipeline.
- Run structured experiments to continuously improve outbound

📌 Growth Marketing Manager, AI (España)
🏢 Totalum
📍 España