Company DescriptionSports betting, gaming and interactive entertainment is changing, and we’re leading that change.

Asegúrese de presentar su candidatura con toda la información solicitada, tal como se expone en la descripción del puesto a continuación.

By putting people first.

By placing exciting, engaging and entertaining experiences at more fingertips than ever before.

We're pulling into pole position by pushing boundaries further.

With innovation.

With technology.

But most importantly, with people like you.

Because when you join Entain, it’s your game.

So let’s win together.Job DescriptionIn this role as CRM Senior Capability & Innovation Lead, you will be responsible for shaping and delivering the future of CRM capability across UK&I.;

You will identify, evaluate and implement innovative CRM, AI and marketing technology solutions that enhance customer engagement, operational efficiency and commercial performance.Acting as the bridge between CRM, Martech, Product, Data Science, Commercial teams, Optimove and other strategic partners,



you will ensure Entain continues to maximise value from its CRM technology investments while driving the evolution of our customer marketing capabilities.As the UK&I; CRM subject matter expert for Optimove and AI-enabled CRM capabilities, you will lead the adoption of new technologies, champion innovation and ensure the business remains at the forefront of customer marketing.Reporting to the Director of CRM, you will play a key role in delivering CRM Transformation 2.0, defining the CRM capability roadmap and shaping the future direction of CRM across the UK&I; business.Key Responsibilities:Develop and deliver the UK&I; CRM Capability and Innovation Roadmap, aligned with business objectives and customer strategy.Identify, evaluate and implement CRM, AI and marketing technology capabilities that enhance customer experience, operational efficiency and commercial performance.Lead the adoption of AI-enabled CRM capabilities, drivi

📌 CRM Senior Capability (Murcia)
🏢 The BIG Jobsite
📍 Murcia