At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The PositionJob Summary职位概述:Develop and execute city-level market development and upstream government engagement strategies to protect market share, accelerate demand generation, and reduce competitor-driven brand-switching risks for the Core Lab portfolio. This role bridges provincial policies to prefecture-level execution, working cross-functionally to shape early procurement criteria and maximize Roche's competitive advantage. 制定并执行地市级市场开发及上游政府沟通策略，以保护市场份额、加速需求生成，并降低由竞争对手驱动的 Core Lab 产品线品牌切换风险 。该职位桥接了省级政策与地市级落地执行，开展跨职能合作以提早影响准入准则，从而最大化罗氏的竞争优势 。Main Tasks & Responsibilities主要工作职责 :1. Connect prefecture-level government stakeholders (e.g.,



local Health Commissions) with Core Lab value propositions, aligning engagement plans with local government healthcare priorities.将地级政府利益相关者（如地方卫健委）与 Core Lab 的价值建立联系，使参与计划和体系与地方政府的医疗优先事项保持一致。2. Map city-level stakeholders, hospital alliances (medical communities/consortiums), and competitor distributions by province to proactively detect early competitor switching signals and warning signs.按省份绘制地市级利益相关者、医共体/医疗集团及竞争对手的分布图，以主动发现早期的竞争对手品牌切换信号与预警。3. Engage early in the procurement lifecycle to influence technical and value criteria, ensuring key hospital leadership and opinion leaders are aligned with Roche's clinical and strategic narrative.在采购生命周期的早期阶段介入以影响相关准则，确保核心医院领导者及意见领袖与罗氏的临床和战略叙事达成一致。4. Partner closely with Sales (PSL), Marketing, and Access (CAMA) teams to formulate localized bidding defense strategies, enhance winning rates, and ensure seamless end-to-end project convers

📌 Business Development Lead (España)
🏢 Roche
📍 España