We are looking for an experienced and commercially driven Head of Sales – AV Lighting to lead the sales function for a growing professional AV and lighting business. This is a senior leadership position for someone who combines a strong understanding of the professional AV, lighting, and events market with proven sales leadership experience. You will be responsible for developing and executing the commercial strategy, growing key accounts, identifying new business opportunities, and leading a high-performing sales team.

The successful candidate will be comfortable operating at both a strategic and hands-on level, building relationships with customers, manufacturers, integrators, rental companies, production houses, and other key industry stakeholders.

Key Responsibilities
Develop and execute the overall sales strategy for the AV lighting division.
Lead, mentor, and develop the sales team to achieve revenue and margin targets.
Identify and develop new business opportunities across the Netherlands and wider Benelux market.
Build and maintain strong relationships with key customers,



partners, manufacturers, and industry contacts.
Manage and grow strategic and high-value customer accounts.
Develop sales forecasts, budgets, pipelines, and performance reports.
Monitor market trends, competitor activity, and emerging AV lighting technologies.
Work closely with marketing, operations, project management, and technical teams to ensure a seamless customer journey.
Lead commercial negotiations, tenders, and major proposals.
Develop pricing and commercial strategies to maximise both revenue and profitability.
Represent the business at industry events, exhibitions, and customer meetings.
Identify opportunities to expand the company's product portfolio and market presence.
Ensure sales processes, CRM activity, forecasting, and reporting are maintained to a high standard.
Take ownership of achieving agreed sales, margin, and business development objectives.

About You
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📌 Head of Sales (España)
🏢 AxiioTek
📍 España