Análisis de DatosIndustria: Technology & TelecomsLocalización: David Garcia MuñozInternational end client companyGlobal projects Dónde vas a trabajar? End client FMCG company based in Barcelona. DescripciónData Strategy & Lifecycle Management: Lead the definition and execution of end-to-end data strategies, covering the entire lifecycle from data collection and enrichment to activation and performance tracking. Ensure data ecosystems are scalable, actionable, and aligned with business and CRM goals, while identifying gaps and driving continuous improvement in data capabilities.Strategic Guidance (B2C & B2B): Develop data-driven recommendations tailored to both B2C and B2B environments, ensuring alignment with business priorities, customer experience strategies, and market-specific needs. Simplify complex data concepts into clear, practical guidance for non-technical stakeholders.Strategy Frameworks & Assets: Design and maintain key data strategy deliverables such as frameworks, governance guidelines, roadmaps, and capability models,



providing clear direction on how data should be structured, managed, and leveraged across markets.Identify and lead high-impact data use cases, guiding them from initial concept through validation and scalable rollout. Assess feasibility, expected value, and scalability before deployment, and support the transition from pilots to operational solutions.Measurement & Performance: Define KPIs and measurement frameworks to evaluate the effectiveness of data initiatives, ensuring consistency across markets and fostering a culture of continuous testing, learning, and optimization.Collaboration & Enablement: Work closely with Marketing, CRM, CX, and Technology teams to embed data into business initiatives and customer experience strategies. Act as a key link between technical and business stakeholders, while supporting markets in increasing their data maturity and strategic capabilities over time. Extensive background in data strategy, analytic

📌 Senior CRM Strategist (España)
🏢 Michael Page International
📍 España