The OpportunityLocation: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:• smarter investment decisions• advanced performance measurement• scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.Scope & Team LeadershipYou will lead a multidisciplinary team including:• General Paid Media Data Manager• Global Social Data Data Manager• Global Media Data Product Manager• Global Media Tracking ManagerYou will build a strong center of expertise, combining:• media analytics• data governance & tracking• data productsWhat you'll get to do1.



Media Data Strategy & Transformation• Define and lead the global Media Data strategy and roadmap• Position media data as a strategic asset supporting business growth and transformation• Build a long-term vision integrating: o measuremento consumer understandingo AI-driven use cases2. Advanced Measurement & Performance Excellence• Lead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurement• Oversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisions• Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking• Define and enforce global media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned / Earned• Ensure data

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona