Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:
~ advanced performance measurement
~ scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.Global Paid Media Data Manager
~ Global Social Data Data Manager
~ Global Media Data Product Manager
~ Global Media Tracking ManagerYou will build a strong center of expertise, combining:
~ media analytics
~ data governance & tracking
~ data productsWhat you'll get to do1. Media Data Strategy & Transformation
~ Define and lead the global Media Data strategy and roadmap




~ Position media data as a strategic asset supporting business growth and transformation
~ Advanced Measurement & Performance Excellence
~ Lead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurement
~ Oversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisions
~ Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking
~ Define and enforce general media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned / Earned
~ Ensure data quality, consistency, and scalability across all markets and platforms
~ Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem4. Data Products & Scalable Activation
~ Structure me

📌 Global Head Of (Cataluña)
🏢 Puig
📍 Cataluña