15 ago
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Edreams
|
Cataluña
Growth Marketing Specialist - CRM & Funnel Optimization (Hybrid)As you contemplate your future, you might be asking yourself, " What's the next step?'' We're seeking an experienced Growth Marketing Specialist to join our Marketing Liligo team in Barcelona (Hybrid) to turn anonymous web traffic into high-value, identifiable user cohorts. In this role, you will not just be writing newsletters; you will own the critical intersection of Conversion Rate Optimization (CRO), mobile push architecture, and first-party data capture. Your primary goal is to maximize the conversion rate of anonymous visitors into direct, reachable relationships (via email and device tokens), building a robust data asset that fuels our retention engines and feeds back into our performance advertising models. Millions of customers every year across 44 markets - 5 brands: eDreams, GO Voyages, Opodo, Travellink,
and the metasearch engine LiligoMore than 100 million searches per day on our websites - more than 6 billion AI daily predictions Over 1,700 employees - More than 60 different nationalities from all continents - 99% permanent contractsIn this role, you will be working for Liligo, our travel search engine which instantly compares available flights, trains, bus, car rentals and hotel offers; all on the same websiteto help users find the best deals and simplify travel planning. Unlike traditional e-commerce platforms, Liligo operates on an unauthenticated, zero-login web ecosystem. What you will do: The Role's Key Responsibilities and TasksAs an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the integral company project and its customers. As a Growth Marketing Specialist in the Marketing Liligo team you will be in charge of:1. First-Party Data Capture & Web CRO (Core Priority)Lead Generation Strategy: Own the strategic roadmap and A/B testing framework for our primary web capture points: the Price Alert widget and newsletter pop-ups.M
📌 Growth Marketing Specialist (Cataluña)
🏢 Edreams
📍 Cataluña