Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:• smarter investment decisions• advanced performance measurement• scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.Global Paid Media Data Manager• Global Social Data Data Manager• Global Media Data Product Manager• Global Media Tracking ManagerYou will build a strong center of expertise, combining:• media analytics• data governance & tracking• data productsWhat you'll get to do1.



Media Data Strategy & Transformation• Define and lead the global Media Data strategy and roadmap• Position media data as a strategic asset supporting business growth and transformation• Build a long-term vision integrating: o measuremento consumer understandingo AI-driven use cases2. Advanced Measurement & Performance Excellence• Lead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurement• Oversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisions• Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking• Define and enforce integral media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned / Earned• Ensure data quality, consistency, and scalability across all markets and platforms• Partner with Tech and Data

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona