About the RoleWe’re looking for a Creative Strategist with experience in digital and social-first environments, able to transform audience insights, cultural trends and business objectives into powerful creative strategies for the brand.Someone with strategic vision, strong creative sensibility and the ability to translate data, platform behaviors and cultural signals into content territories, narratives and briefs that inspire creative teams and drive business impact.To transform business objectives, audience insights and the evolution of the social ecosystem into creative strategies that shape our brand’s content, ensuring every proposal is relevant, platform-native and aligned with business priorities.Around 4 years of experience in creative strategy, social media, digital marketing or agency environments.Strong understanding of the social media ecosystem, particularly platforms such as TikTok and Instagram.Ability to transform data,



audience insights and cultural trends into creative strategies.Experience developing content strategies and defining creative territories.Understanding of brand strategy, content strategy and the digital funnel.High level of English, as some meetings and collaborations are conducted in this language.ResponsibilitiesTranslate business objectives into social-first creative strategies.Collaborate with the Monitoring & Insights team to turn learnings into strategic opportunities.Define content territories, creative platforms, communication angles and social narratives.Develop creative briefs for content teams, videomakers and Creative Specialists.Advise teams on platform evolution, formats, audience behaviors and emerging cultural trends.Ensure creative ideas respond to audience needs, business objectives and brand positioning.Support the strategic definition of content calendars, establishing priorities, themes and key moments.Technical RequirementsStrong understanding of social media platforms, formats and digital behaviors.Experience

📌 Creative Strategist Contract (Barcelona)
🏢 Zurich Insurance Group
📍 Barcelona