On site - Barcelona · Design · Reports to: Marketing & Communications Director
Who We Are
Hereu is an independent contemporary fashion brand based in Barcelona, with a general distribution footprint across premium retailers and our own e-commerce channel. We sit at the intersection of craft and modern design — working with specialist manufacturers and artisans to bring products to life with a strong sense of identity. After a decade of growth, we're a lean, international team entering a new phase of organizational maturity. Everyone here has real ownership of their work.
The Role
The Social Media Manager is responsible for managing HEREU's digital presence across social media platforms, ensuring all communications remain consistent with the brand's identity while creating engaging content that drives brand awareness, engagement and conversion. The role combines strategic planning, content creation, community engagement and performance analysis, working closely with the Marketing and E-commerce teams.
Key Responsibilities
Develop the content calendar for each platform at least one month in advance, following the global Marketing & Communication calendar.
Gather and coordinate visual assets, ensuring consistency with HEREU's aesthetic and storytelling.
Write copy for all posts, adapting tone of voice to each platform.
Coordinate publishing with Marketing, PR, E-commerce and Image teams.
Community Management
Publish content across all HEREU social media platforms.
Manage DMs, comments and enquiries from customers, collaborators and press daily.
Foster engagement through active interaction (replies, comments, likes, mentions).
Digital Content Creation
Adapt videos and images to different formats and platforms (Reels, Stories, carousels).
Design basic graphic assets for digital campaigns.
Identify opportunities for reactive and spontaneous content.
Performance Monitoring & Reporting
Monitor performance across all platforms; prepare weekly, monthly and ann
📌 Social Media Manager (Madrid)
🏢 HEREU
📍 Madrid