Hello At Factorial we're looking for a new GTM Operations Specialist for the Marketing team to help us boost the company to the next level.

Ready to be part of the challenge?

The Role
This role supports the SDR Operations strategy from both a technical and business perspective. The mission is to build and continuously evolve a reliable, scalable, and market‑leading SDR infrastructure, powered by automation and AI, and fully integrated across the marketing and sales stack. Your work will ensure Marketing and SDR teams operate as one cohesive revenue engine: fast, efficient, automated, and insight‑driven.

What will you be doing:

Sales Workflow Standardisation & Playbooks

Design, create, and scale SDR playbooks aligned with established “Golden Rules.”

Standardise end‑to‑end workflows, including status definitions, SLAs, qualification frameworks, routing logic, and edge‑case handling.

Ensure every SDR interaction follows clear operational logic that is auditable, measurable, and repeatable across markets.

Experimentation & Testing





Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, and process variations).

Identify growth opportunities through performance analysis and conversion insights.

Drive data‑backed decisions: scale what wins, iterate what works, and sunset what doesn’t.

Reporting, Analytics & AI Enablement

Ensure data quality and availability to power dashboards covering:

Activity and productivity metrics

Funnel conversion rates (MQL → SAL → Demo → Deal)

Pipeline health, velocity, and SLA adherence

Partner with RevOps and Data teams to apply AI and automation across the SDR lifecycle, including:

Lead prioritisation and scoring enhancements

Intelligent routing and workload balancing

Sequence optimisation and messaging recommendations

Translate AI outputs into clear operational guidance for SDRs, ensuring adoption, trust, and measurable impact.

Your Profile

Strong HubSpot knowledge (mandatory):

📌 Marketing GTM Operations Specialist (Madrid)
🏢 Factorial
📍 Madrid