HYPE is an innovation-driven functional products company built on a legacy in the energy drink market and led since 2000 by former Formula 1 driver Bertrand Gachot. The company focuses on premium European ingredients and has a integral footprint across the Middle East, Australia, Antarctica, Europe, Africa, and Latin America.

HYPE is driven by passion, creativity, and a commitment to disruptive product concepts in energy drinks and sports nutrition.

The team is dedicated to making functional products accessible to a wide audience and to delivering bold, engaging brand experiences.

Joining HYPE means contributing to a fast-paced movement that values originality, ambition, and impact.

Role Description
This is a full-time, on-site Product Innovation Manager role based in Marbella, focused on the Energy Drinks and Sports Nutrition categories.

1) ROLE OVERVIEW
The Product Innovation Manager is responsible for the end-to-end innovation process across Energy Drinks and Sports Nutrition, from concept to commercialisation.

This role combines strategy, product development,



and technical coordination to drive a strong, relevant, and profitable product portfolio.

The position works cross-functionally with Sales, Marketing, Supply Chain, Finance, and external partners (flavour houses, co-packers) to ensure all innovation projects are feasible, scalable, and market-driven.

2) KEY RESPONSIBILITIES
A) STRATEGY & PIPELINE MANAGEMENT

Define and execute the innovation roadmap aligned with overall business objectives

Continuously review the product portfolio based on margin, sales performance, and market relevance (keep/improve/kill), with the help of Tableau/Sales/Finance

Identify market trends, emerging ingredients, and competitive developments

Establish and track KPIs (e.g., margin, time-to-market, success rate of launches)

Lead development of new products and reformulation of existing SKUs (flavours, recipes, formats)

Define product concepts, positioning, and specificat

📌 Product Innovation Manager (Madrid)
🏢 Hype Energy +
📍 Madrid