Customer Advocacy Program ManagerApplylocations:

Sant Cugat del Valles, Barcelona, Spaintime type:

Full timeposted on:

Posted Todayjob requisition id:

3164440Customer Advocacy Program ManagerDescription -Job Summary

• This role owns the general Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.

ResponsibilitiesFUNNEL STRATEGY:

• Define funnel stages, criteria, and conversion targets

• Design funnel analytics framework and reporting structure

• Set advocate progression milestones and success metrics

• Establish governance for funnel process changesASSET STRATEGY:

• Set content priorities and editorial themes

• Define quality standards and brand guidelines

• Approve editorial direction and content taxonomy

• Align asset themes with sales messaging and business prioritiesSHAREPOINT STRATEGY:

• Define taxonomy and organization strategy

• Set governance for content lifecycle





• Approve library structure changes

• Design information architecture frameworkREFERENCE STRATEGY:

• Define reference request process

• Design reference tracking framework

• Establish reference programme governanceENGAGEMENT PLATFORM STRATEGY:

• Define gamification strategy and customer engagement model

• Set platform requirements and success criteria

• Design advocate recognition and rewards framework

• Evaluate and approve platform vendors

• Establish engagement metrics and program governanceBUSINESS IMPACT STRATEGY:

• Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate)

• Partner with Sales leadership to embed advocacy into sales motions

• Lead TCV impact measurement dashboard development

• Present business impact to senior stakeholders

• Drive adoption metrics across Sales, Marketing, PursuitGOVERNANCE OWNERSHIP:

• Establish Advocacy Council and governance model

• Define decision-ma

📌 Customer Advocacy Program Manager (Madrid)
🏢 Hewlett Packard Enterprise
📍 Madrid