Описание:

SITA provides technology and communication solutions that support airports, airlines, borders, and the general air travel industry. Its innovations are used across international airports and by transportation and government clients.
Задачи:

Develop differentiated value propositions and messaging for Borders journeys and products
Design and execute integrated go-to-market marketing programs across the marketing lifecycle
Drive marketing efforts for product launches with Product Managers
Curate thought leadership content addressing market trends and customer challenges
Own external content including web content, case studies, webinars, and social media
Maintain message consistency across communications
Provide sales teams with collateral and messaging to support revenue and pipeline objectives
Support the bid team with deal-based marketing and value propositions
Plan and position the Borders business at major events
Partner with cross-functional teams on event stands and materials
Analyze competitive landscapes and market needs to shape product positioning




Analyze campaign performance against marketing KPIs
Present performance reports and make data-driven adjustments
Требования:

3-5 Years of proven experience in product marketing
Experience developing and executing go-to-market strategies and campaigns
Experience working with product management, sales, and MarCom teams in complex environments
Excellent written and spoken English skills
Strong understanding of market dynamics, customer insights, and competitive landscapes
Hands-on experience managing large-scale product launches across multiple regions
Excellent communication, writing, and product messaging skills
Experience with marketing analytics and reporting tools
Project management experience with strong organizational, leadership, and time-management skills
Customer-centric approach to understanding customer pain points
Business degree, preferably in Business or Marketing
Appropriate postgraduate qua

📌 product marketing manager for border solutions (Madrid)
🏢 Enfint
📍 Madrid