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We are looking for an exceptional

Senior SEM Specialist , with at least 5 years' experience, who has strong analytical skills to join our dynamic team. The idóneo candidate will speak fluent English and Spanish. The role is an active part of the SEM team, focused on developing strategies to help optimize a project’s visibility and increase the accessibility of websites.

Main Tasks

Implement PPC strategy and tactics (Google, Bing, and others)

Optimize and test PPC campaigns on multi‑language accounts

Conduct keyword research and search query analysis

Create and test ads

Improve quality scores

Optimize conversion and tracking to increase ROI and drive volume

Develop seasonal/promotional offers and optimize landing pages, generating text ads, keywords, and bids

Keep up to date with paid search best practices, bid management systems, keyword development tools, and industry research

Create briefings for creative and collaborate with design

Define retargeting/remarketing strategies

Target audiences for each purpose





Implement and manage retargeting/remarketing campaigns

Provide reporting and analysis on performance metrics: CPA, CPL, ROI, KPI’s, CTR

Requirements

At least 5 years of experience in online advertising on the main search engines (Google, Bing at least)

Excellent internet data analysis capabilities

Strong knowledge of Google Analytics and Google Tag Manager

Advanced Microsoft Excel skills

Strong analytical skills

Fluent in English and Spanish

Bachelor’s or master’s degree in marketing, business, e‑business, economics is a plus

Very strong attention to detail

Capable of managing multiple projects simultaneously

Ability to work independently and synthesize large amounts of data

Flexibility and ability to adapt quickly to changing priorities

Team player

Online spirit

Desire to share experiences and knowledge

Organized

Self‑motivated

Proactive

Benefits
Growth and career

📌 Senior SEM Specialist (Madrid)
🏢 Leadtech Group
📍 Madrid