About The Role
As an Assistant Store Leader at Dyson, you are the visible ambassador of our pioneering brand. You lead and develop your team through hands‑on management, active coaching, and a focus on relentless improvement. You drive the creation of exceptional customer experiences, build loyal customer relationships, and never stop raising the bar—always pushing ahead, always innovating. You’re accountable for identifying business opportunities, achieving your store’s goals, and ensuring every part of the operation runs to Dyson’s uncompromising standards.
Key Responsibilities
Entrepreneurship & Drive
Find and act on new opportunities to increase sales and profits and seek ways to improve customer experience and satisfaction
Propose, test and implement new services or operational improvements
Take full responsibility for store performance and standards—treat the store as your own
Proactively feedback and share recommendations to management (stock, services)
Customer Experience & Brand Standards
Maintain and uphold Dyson’s high standards for customer experience,
visual merchandising, and store environment
Address customer escalations and ensure resolution in line with brand values
Partner with your team to create personalized, meaningful interactions that turn customers into brand advocates
Lead the execution of the Retail Activations calendar, working closely with the implementation teams at both a market and integral level
Leadership, Talent & Team Development
Recruit, coach, and develop managers and future store leaders
Set team and individual targets, monitor performance, and provide ongoing feedback
Lead by example, creating a positive, motivated, and collaborative team culture
Participate in floor leadership – interact with customers and team daily, demonstrating what perfect experience and execution looks like
Business Performance & Strategy Execution
Drive performance metrics in your store (profit, volume, conversion rate, NPS, average purc
📌 Assistant Store Leader (Madrid)
🏢 Dyson
📍 Madrid