We are Dragons, a general creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role
We are looking for a Lead Graphic Designer with a strong creative vision and deep expertise in visual storytelling. The ideal candidate combines aesthetic sensitivity with strategic thinking, bringing a refined, innovative, and modern design approach that elevates the brands across all digital touchpoints.

Key responsibilities

Lead and structure design teams, defining clear roles and responsibilities while fostering healthy, sustainable ways of working

Translate brand strategies into clear, scalable design systems and ensure their consistent application across all touchpoints

Establish, evolve, and safeguard design processes, workflows,



and quality standards across projects and teams

Act as a coach and mentor to designers, elevating craft, confidence, and accountability at every level

Oversee end-to-end design delivery, from briefing through execution and rollout, managing multiple workstreams in parallel

Identify and drive opportunities for efficiency, innovation, and scale, including AI-enabled workflows and automation

Own a key account and serve as a trusted design partner to the leadership team

Collaborate closely with Strategy, Creative, and other departments to deliver cohesive, high-quality outcomes

Requirements

7-8 years as a Graphic Designer

Proven experience working with FMCG brands, ideally within complex, multi-market or regulated environments

Strong background in brand systems, content ecosystems, and 360 campaigns

Proven managerial experience leading and developing design teams across senior, junior, and

📌 Lead Graphic Designer (Madrid)
🏢 Dragons Group
📍 Madrid