Product Owner · SW CRM (SFDC)
SW CRM++ & Sales Automation
Barcelona, Spain
Contract & Hybrid

Role Summary
Product Owner for the SW CRM domain. Owns backlog quality across the SW CRM roadmap as it is defined — spanning entitlements, master data, order management, renewals, and WXP integration touchpoints. This is a generalized req: the specific initiative(s) this PO will drive have not been finalized yet, so the idóneo candidate brings broad SFDC domain depth and can flex across whichever priorities land on the roadmap. Translates the Product Manager's roadmap into refined user stories, acceptance criteria, and sprint-ready work. Runs backlog refinement, story writing, demos, retros. Partners with the Solution Architect on design decisions, Delivery Lead on sequencing, and Test Lead on quality. Does NOT cover the Wolf Post Sale SFDC migration — that is owned internally by Eduard Tudoras.
Key Responsibilities
1. Strategy & Product Vision
Define SFDC Roadmap: align the platform's features and strategic vision with broader company goals (e.g., improving sales conversion rates,



reducing customer churn, improving customer service CSAT scores)
Vendor & Ecosystem Management: evaluate third-party plugins, APIs, and app marketplace tools (e.g., AppExchange) to expand system capabilities cost-effectively
Value & ROI Measurement: track KPIs such as system adoption rates, workflow automation savings, pipeline accuracy, and customer resolution times to quantify platform ROI
2. Backlog Management & Sprint Execution
Backlog Prioritization: create, maintain, and prioritize the product backlog based on business value, technical effort, and user dependencies
User Story Creation: write detailed user stories, acceptance criteria, and process flows for developers, admin teams, and system architects
Agile Ceremonies: participate actively in sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectives
Acceptance & Validation: test and sign off on completed features

📌 Product Owner (Barcelona)
🏢 Insight International (UK
📍 Barcelona