Responsibilities:
Coordinate creation, execution & launch of EDM/PUSH/SMS campaigns that deliver a flawless customer experience through the App, site and landing pages. Understanding the role and characteristics of different communications channels
Drive innovative ideas and solutions in response to customer needs and changing market conditions
Design, execute and evaluate Test & Learn experiments to optimize campaign performance
Provide regular communication with stakeholders, such as the broader marketing team, sales team, country leads and product team
Ensure emails follow organization policies and best practices
Upgrade our email templates using graphics, personalization, and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Requirements
Bachelor's degree in Marketing, Mathematics, Statistics, Engineering, Business Administration or a related field
B2 level of English or higher
Experience with Power BI or Google Analytics
Experience managing and leading CRM projects
Experience with email marketing platforms and database segmentation
Desirable Skills:
2/3 years' experience in EDM/PUSH/SMS marketing campaigns with a proven track record working with App/site
Strong understanding of EDM/PUSH/SMS principles, triggered email campaign, testing and performance optimization
Expertise in email deliverability (strategies, technology, partnerships, content...)
Analytical mind to understand our databases segments and how to build them. Experience in implementing highly targeted and segmented customer communications
Passion for EDM/PUSH/SMS marketing campaigns and how to make them profitable
Obsessive mindset to always do new experiments, AB Test, stay alert to the latest trends, and constantly find new ways to increase ROIs and generate money from our data
Competencies:
Strong analytical profile
Customer- and results-oriented
Proactive and organized
Collaborative mindset with the ability to work effectively with othe
📌 CRM Junior Campaign Operator (Madrid)
🏢 TP
📍 Madrid