Product Owner · SW CRM (SFDC)
SW CRM++ & Sales Automation

Role Summar
yProduct Owner for the SW CRM domain. Owns backlog quality across the SW CRM roadmap as it is defined — spanning entitlements, master data, order management, renewals, and WXP integration touchpoints. This is a generalized req: the specific initiative(s) this PO will drive have not yet been finalized, so the adecuado candidate brings broad SFDC domain depth and can flex across whichever priorities land on the roadmap. Translates the Product Manager's roadmap into refined user stories, acceptance criteria, and sprint-ready work. Runs backlog refinement, story writing, demos, and retros. Partners with the Solution Architect on design decisions, Delivery Lead on sequencing, and Test Lead on quality

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Key Responsibiliti
es1. Strategy & Product Visi
onDefine SFDC Roadmap: align the platform's features and strategic vision with broader company goals (e.g., improving sales conversion rates, reducing customer churn, improving customer service CSAT score
s)Vendor & Ecosystem Management: evaluate third-party plugins,



APIs, and app marketplace tools (e.g., AppExchange) to expand system capabilities cost-effective
lyValue & ROI Measurement: track KPIs such as system adoption rates, workflow automation savings, pipeline accuracy, and customer resolution times to quantify platform R
OI2. Backlog Management & Sprint Executi
onBacklog Prioritization: create, maintain, and prioritize the product backlog based on business value, technical effort, and user dependenci
esUser Story Creation: write detailed user stories, acceptance criteria, and process flows for developers, admin teams, and system architec
tsAgile Ceremonies: participate actively in sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectiv
esAcceptance & Validation: test and sign off on completed features prior to production releases to ensure quality and specification complian
ce3. Stakeholder & Cross-Functional Collaborati
o

📌 Product Owner (Barcelona)
🏢 Dns Info
📍 Barcelona