Описание:

Product Madness creates leading, high-revenue social casino games, including Heart of Vegas, Lightning Link, and Cashman Casino. As part of the Aristocrat family, the company operates globally with a team of 800 people, headquarters in London, offices in Barcelona, Gdańsk, Lviv, and Montreal, and a remote team in the United States. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Se pueden requerir diversas habilidades interpersonales y experiencia para el siguiente puesto. Por favor, asegúrese de consultar la descripción a continuación con atención.
Задачи:

Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasets;
Analyze campaign performance and provide timely, actionable insights to optimize marketing execution;
Respond to operational performance queries that do not require internal data models or Data Science methodologies;
Monitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality control;
Monitor partner dashboards for anomalies, tracking issues, and reporting discrepancies;
Coordinate with external partners and elevate data-related incidents to Data Analytics;
Configure, monitor, andreport on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift;
Collaborate with Data Analytics and Data Science to ensure correct implementation and interpretation of experiments;
Support operational execution while Data Science remains responsible for methodology and statistical evaluation;
Participate in onboarding, integrating, and continuously quality-assuring external marketing and analytics platforms;




Manage relationships with external marketing technology providers and ensure reliable platform operation;
Validate partner-provided data and coordinate issue resolution with internal and external teams;
Consolidate advertisingspend, impressions, installs, attribution, and performance metrics from multiple partners;
Prepare recurring operational reports for User Acquisition and Growth teams;
Identify reporting inconsistencies and elevate reconciliation needs to Data Analytics;
Track campaign spend against planned budgets and investment objectives;
Proactively identify deviations, delivery risks, and unexpected performance changes;
Create and maintain simple operational dashboards using partner-exported data and spreadsheet tools;
Ensure correct campaigntracking, UTM structures, AppsFlyer links, and event configurations;
Collaborate with User Acquisition teams to verify tracking before campaign launches;
Monitor attribution quality on partner platforms and elevate technical issues when necessary;
Work with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation;
Translate operational business needs into specific requests for centralized data teams when advanced analysis is required;
Contribute to improvingmarketing technology operations and reporting workflows.

Требования:

At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar roles;
Experience working withdigital marketing,



mobile advertising, or performance marketing platforms;
Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer;
Strong knowledge of mobile attribution and marketing performance metrics;
Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin;
Strong analytical and problem-solving skills with the ability to interpret campaign performance;
Advanced Microsoft Excel and/or Google Sheets skills;
Excellent communicationand relationship management skills with different stakeholders;
Ability to prioritize multiple tasks in a dynamic, fast-paced environment;
Nice to have: experience with mobile apps, video games, or performance marketing;
knowledge of SKAdNetwork and privacy-focused mobile measurement solutions;
experience with partner-provided incrementality experimentation tools;
collaboration with external marketing technology platforms and analytics providers;
knowledge of Looker, Redash, Tableau, or Power BI;
basic SQL for querying or validating data;
experience with campaign tagging, tracking links, and event configuration;
mobile video game experience, especially free-to-play or social casino models;
experience supporting User Acquisition teams;
familiarity with retargeting platforms and attribution ecosystems;
experience with creative analytics platforms and marketing automation tools;
experience with MMP products. xhfqzwm

Условия:

The position is based in Barcelona, Spain;
No business travel is required;
Work visa sponsorship is unavailable;
candidates must alreadyhave permission to work full-time in Spain without requiring a visa now or in the future;
The company offers career advancement and growth opportunities;
The company promotes aninclusive, people-first culture.

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📌 Data Analyst In Mobile Gaming (Barcelona)
🏢 Enfint
📍 Barcelona