Charly Agency · Remote in Europe, hybrid option in Barcelona · Full time

Charly Agency is a strategy-first web design, CRO, and branding agency. We work across many verticals, which is part of what makes the work fun. From B2B SaaS to DTC ecommerce, from a hotel to a surrogacy agency. A few clients are corporate, most are founder-led brands.

That trust is the asset the whole company sits on.

Agreed ways of working that people follow, deadlines that hold, and a quality bar that stays where it is regardless of how much we like each other. Brand strategy, identity, and packaging
Website design and development on Shopify, Webflow, WordPress, and Framer
CRO audits and conversion retainers
Copywriting and brand storytelling
SEO and GEO built into the site rather than sold afterward
Amazon store and listing creative
Custom application development

Our projects carry CRO and branding inside the same build, with heavy copywriting and storytelling underneath, and technical delivery that holds up under real traffic.
Thirteen people, in a high growth phase, with more projects and moving parts than a year ago. The core is a CTO and three project managers. Around them sit designers, developers, and copywriters, full time, part time, and contract, coordinated by the PM who runs each account.

The General Manager runs Charly internally so the CEO can stay on new business, partnerships, and product. The line runs from the CEO to you, and from you to the project managers. They hold the day to day relationships with their clients and with the people on their projects. Push back where you disagree, then land on a decision together rather than quietly taking another route. Oversee the project managers,



keep visibility on scope, timelines, and quality, and see drift early
Manage through the project managers rather than around them. Direction to designers, developers, and contractors travels through the PM who owns the project
Much of the value is removing whatever stops someone from finishing: finding contractors, pushing them to deliver, or reshuffling assignments across project managers, often more than once a week
Hold a high professional bar on deadlines, communication, and the quality of what leaves the door
Push toward finishing rather than polishing, and get what is close to done over the line, since a project that ships is one we can invoice
Own recruiting for contractors and full time roles, from sourcing through test projects, offers, and onboarding, with a process and an assistant so it does not eat your week
Build a bench ahead of the pipeline instead of scrambling once a project is signed
Know project margin during the project, not after it closes, with the assistant supplying the numbers. Improve them over time and build the data that informs decisions as we grow
Review production costs, contractors, subscriptions, and tooling on a set cadence, with a view on what to cut
Work with the project managers to find upsells inside existing accounts and make sure they are followed up




Negotiate contractor and vendor rates and terms, optimized for the long term health of the company
Keep the spread between what we bill and what we pay healthy, with contractor hours approved by the client before billing
Improve our SOWs and terms so scope, revisions, timelines, and payment triggers are unambiguous before a project starts, closing the gaps that cost us unpaid revisions and late payments
Help move copy production, wireframing, and parts of SEO delivery onto AI tooling, which means changing habits, not only buying software
Step into projects that go sideways, stabilize them, and hand them back. Three or more years managing teams, full time and contract. Warm day to day, with enough distance to stay level when the temperature rises with a client, contractor, or team member
You take people out of their comfort zone so projects carry urgency, without wearing them down
Recruits well, having sourced, tested, and onboarded people yourself, with an eye for temperament and culture fit as much as portfolio. Real familiarity with web projects. You have built or owned a P&L; and are comfortable with utilization, margin, and cash flow. Cares that people do their work well and that the company behaves ethically with clients, contractors, and each other
Fluent English

Based in Europe, fully remote by default
If you are there, or want to be, the role can run as a hybrid with regular time in person. Full time, contract or employment depending on your country
Evenings and weekends belong to you, and we plan capacity around that rather than treating overtime as a resource

📌 General Manager (Hybrid) (España)
🏢 Charly Agency
📍 España