Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers’ whole online journey.
We are a general leader in the experience analytics space, with a growing presence across 15 offices worldwide. For more information, visit our careers blog.
The Role We're looking for a Senior Product Manager to help customers understand how different groups of users behave over time: who converts, who comes back, who becomes more engaged, and who may be starting to drop away.
You will work closely with Engineering and Product Design, along with data, identity, AI, and other product teams. Some of the experiences you lead will depend on shared data and analytics services, so the role requires both clear product judgment and the ability to work collaboratively across different domains.
The immediate priorities are:
Make it easier for customers to define, save, compare, and reuse audiences across their analyses.
User and retention analysis: Explore opportunities such as lifecycle stages, engagement scoring, automatic segment suggestions, and predictions related to conversion, retention, or churn.
Decide which customer problems to prioritize, balancing customer value, product quality, technical constraints, and business goals.
Communicate product choices to executives, partner teams, and customer-facing teams.
Use customer research, product data, field feedback, and market evidence to guide priorities.
Follow developments in product analytics, customer data, and marketing technology, including how other products approach segmentation, cohorts, retention, and activation.




Partner with Design and Engineering to test ideas before making larger investments.
Build Better Segmentation and Lifecycle Analysis
Develop user-level and retention analysis that helps customers identify changes in behavior and the experiences associated with stronger or weaker outcomes.
Partner with Data and Applied AI teams to evaluate data readiness, feasibility, accuracy, explainability, cost, and customer trust.
Partner with data, platform, identity, and other product teams when shared capabilities needed.
Define product KPIs and track adoption, usefulness, quality, performance, and customer value.
Use product performance and customer feedback to adjust priorities after launch.
5+ years of product management experience in B2B software or another complex data product, with responsibility for strategy, roadmap, and measurable outcomes.
~ Experience in product analytics, customer data, audience platforms, marketing technology, lifecycle and retention products, experimentation, or a closely related area.
~ A practical understanding of segmentation, funnels, cohorts, conversion, engagement, and retention analysis.
~ Strong customer discovery skills and experience using qualitative feedback and product data together to make decisions.
~ Experience working with Engineering and Product Design on products that rely on shared data, APIs, identity, or analytics services.
~ Enough technical depth to discuss data quality, semantics, performance,



and architectural trade-offs with engineers.
~ Work on audience builders, customer data platforms, personalization, lifecycle marketing, or marketing automation products.
Familiarity with event-based data, user identity, cross-device behavior, or high-volume analytical queries.
Why you should join Contentsquare We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
Work flexibility: hybrid and remote work policies
Every full-time employee receives stock options, allowing them to share in the company’s success
Qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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📌 Senior Product Lead (Barcelona)
🏢 Contentsquare
📍 Barcelona