Experteer Overview In this role you will design and scale partner-driven demand programs to generate pipeline and revenue across the UKI market and additional regions. You’ll bridge Partnerships, Marketing, and Sales to enable a reseller ecosystem through co-marketing, events, content, and targeted campaigns. You will adapt global strategy to local dynamics, collaborate with cross-functional teams, and build scalable playbooks and MDPs. This is a fast-paced growth role with a clear path to broader regional leadership as markets evolve.Compensaciones / Beneficios
- Own and execute the partner demand generation strategy across Middle East, Caribbean, and SEE to drive partner-led pipeline
- Plan and manage co-marketing campaigns with strategic partners (events, webinars, email, digital/paid, ABM, local activations)
- Develop market-specific marketing plans aligning Factorial’s global strategy with local dynamics
- Create partner marketing playbooks, campaign kits, and enablement materials
- Own Marketing Development Plans (MDPs) with partners including budgets and pipeline targets
- Collaborate with Partnership ABEs and Sales to align ICP, messaging, and pipeline goals
- Identify opportunities to activate partner customer bases and accelerate demand
- Monitor and optimize campaign performance with a focus on partner-sourced pipeline and revenue
- Manage partner marketing budgets, timelines, agencies, and vendors




- Support partner onboarding and activation to leverage marketing for growth
- Improve partner marketing processes and scale successful initiatives across markets
- Work cross-functionally with integral Marketing, Content, SEO, Paid, Events, and Sales
- Prepare to extend UKI ownership and later broaden responsibility as markets evolveResponsabilidades
- 3-5 years in demand generation, partner/channel marketing, or B2B marketing in SaaS/tech
- Experience with UKI market and B2B/SaaS landscape
- Proven multi-channel campaign experience (events, webinars, email, digital/paid, ABM, content, partnerships)
- Experience with indirect sales models (resellers, distributors, referral partners)
- Ability to translate marketing activity into qualified pipeline and revenue in collaboration with Sales/Partnerships
- Strong commercial mindset and focus on business impact
- Project management skills across multiple markets
- Data-driven with ability to measure and optimize KPIs
- Comfort with fast-paced, high-growth environments
- Native-level English (or equivalent)
- Nice to have: HubSpot/Salesforce familiarity, MDF/MDP management, partner enablement materials
- Previous customer-facing or commercial experienceRequisitos principales
- private health insurance
- high growth and multicultural environment
- Wellhub gym access
- COBEE for expenses
- language classes
- office breakfast and organic fruit

📌 Partner Demand Generation & Marketing Manager - Growth Markets (Barcelona)
🏢 Factorial Hr
📍 Barcelona