Experteer Overview
As CRM Campaign Manager, you will steer end-to-end CRM campaigns across multiple channels from concept to launch. You collaborate with cross-functional teams to translate briefs into actionable plans and ensure flawless delivery at scale. You’ll optimize audiences, oversee production, and analyze performance to drive meaningful customer interactions for millions of consumers globally. This role sits at the heart of CRM within a leading global agency network, offering opportunities to shape automated journeys and cross-market programs.

Compensaciones / Ventajas
• Own end-to-end execution of CRM campaigns across channels and international markets
• Translate client briefs into clear campaign requirements and delivery plans
• Define and manage audience segmentation for personalized communications
• Coordinate campaign production across designers, HTML specialists, CRM developers, Technical Architects, Data Analysts and Strategists
• Configure, test, launch and monitor campaigns in Salesforce Marketing Cloud or Braze
• Ensure campaigns meet QA standards through testing and validation
• Manage timelines, dependencies and stakeholder expectations across concurrent projects
• Monitor campaign performance and provide actionable insights based on engagement and KPI metrics




• Collaborate with analytics and data teams to evaluate effectiveness and identify optimization opportunities
• Support development and improvement of automated customer journeys and lifecycle programs
• Contribute to best practices, operational excellence and innovation within the CRM team

Responsabilidades
• 1–2 years of experience in CRM Campaign Management or similar roles
• Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or comparable CRM tech
• Experience managing end-to-end campaign delivery processes
• Strong understanding of audience segmentation, personalization and customer journey orchestration
• Experience with campaign reporting and CRM KPIs
• Ability to coordinate multiple stakeholders and projects simultaneously
• Excellent communication and client-facing skills
• Understanding of HTML email production processes and CRM ecosystems
• Familiarity with customer data structures; SQL is a plus
• Fluent English speaking and writing

Requisitos principales
• private health insurance
• hybrid working
• training budgets and certifications
• wellbeing programs
• employee discounts
• team events

📌 Campaign Manager - CRM (Barcelona)
🏢 Vml
📍 Barcelona