Experteer Overview
In this role, you will lead branding and loyalty initiatives across CSS EMEIA, shaping brand architecture and customer engagement for both Compression Systems and Air Treatment. You’ll align regional branding with global standards, partner with cross-functional teams, and drive loyalty programs that boost retention and advocacy. You’ll manage multi-country rollout plans and measure impact to accelerate growth and market differentiation. This position offers a strategic, cross-functional leadership opportunity in a global industrial environment.

Compensaciones / Beneficios
• Lead EMEIA branding initiatives across CSS and Air Treatment
• Drive brand value propositions, messaging consistency, and differentiation aligned with value-selling
• Manage brand architecture, transitions, and harmonization across the region
• Develop and execute branding roadmaps across countries and channels
• Coordinate cross-functional activities with marketing, legal, digital, operations, sales, and support
• Monitor milestones and ensure branding changes are implemented smoothly
• Develop, implement, and manage customer loyalty and retention programs
• Collaborate with commercial, service, digital, and marketing teams to identify engagement opportunities
• Define program KPIs and measure customer participation, retention, advocacy, and revenue impact
• Continuously evaluate feedback, trends, and competitor programs to optimize loyalty initiatives




• Act as primary EMEIA liaison for corporate brand teams
• Ensure consistent brand standards and visual identity across touchpoints
• Provide guidance to local teams, distributors, and units on branding practices
• Build partnerships with regional leaders, product, sales, distributors, and service teams
• Present updates and impact assessments to senior leadership
• Establish metrics to evaluate branding and loyalty effectiveness
• Report findings and insights to stakeholders and leadership teams

Responsabilidades
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 5–10 years in brand management, marketing, customer engagement, or loyalty programs
• Experience managing cross-functional projects across multiple countries and stakeholders
• Strong knowledge of brand governance, implementation, and customer lifecycle management
• Experience in a B2B industrial/manufacturing/engineering or technology environment (preferred)
• Experience supporting regional or global branding initiatives
• Knowledge of customer retention, customer experience, and loyalty program development

Requisitos principales
• Private health insurance
• Life insurance coverage
• Pension plan
• Adaptable working arrangements
• Employee stock programs and recognition initiatives
• Wellbeing and employee assistance programs

📌 Branding & Loyalty Programs Manager - Compressor Systems & Services EMEIA (Coslada)
🏢 Ingersoll Rand
📍 Coslada