Experteer Overview As Communications Manager for Spain, you will lead the country’s communications strategy across PR, social, influence, experiential, and branded content to support sales and business goals. You will manage in-country agencies, coordinate with cross-functional teams, and act as a TJX ambassador. Your work shapes Spain’s brand presence, consumer engagement, and market communications while staying aligned with European standards. This role offers scope to influence brand storytelling in a dynamic, fast-paced retail environment.Compensaciones / Ventajas
- Strategically lead and activate country communications plans to boost brand awareness, education, and footfall in line with business goals
- Manage in-country agency partners to deliver market communications
- Oversee Spanish consumer social media accounts and content calendars, aligning with European strategy
- Drive brand love and advocacy through influencer collaborations and long-term market partnerships
- Collaborate with internal teams and regional stakeholders to ensure Europe-wide alignment at a local level
- Maintain up-to-date industry knowledge in Spain and Europe to inform strategy
- Manage annual TK Maxx communications budget including PO management and budgeting
- Deliver and measure communications across in-country marketing disciplines within a European framework
- Identify commercially led communications opportunities with key Spanish business partners
- Plan store opening marketing communications to support launch and ongoing activity
- Lead reporting and insights to optimize best practices across communications




- Develop and activate corporate responsibility communications for Spain with marketing functions and charity partner
- Define and manage efficient communications processes with the Marketing Spain team and wider European CR function
- Deputise for the Marketing Spain Manager when required and cascade information
- Monitor and forecast the communications budget, anticipating challenges or opportunitiesResponsabilidades
- Fluent in English with excellent writing and presenting skills
- Minimum 5 years’ experience in creating and delivering a communications strategy (PR, social, influence)
- Experience leading teams or agencies to deliver tactics
- Solid project management and stakeholder influence skills
- Proficiency with Microsoft Word, Excel, Google Docs
- Experience with social media and influencer measurement tools
- Strategic thinker able to connect dots and anticipate issues
- Up-to-date knowledge of trends in communications
- Experience with consumer brands, preferably international
- Spain market knowledge and ability to work across cultures
- Strong written/verbal communication and content creation across channels
- Strong storytelling, numeracy, and commercial mindset with KPI-driven results
- Ability to plan and meet tight deadlines, attention to detail
- Team player with relationship-building skills
- Diplomatic and credible in challenging thinking while maintaining trust
- Resilient, proactive, curious, and comfortable in evolving retail environments
- Willing to travel ~20% for store openings, events, and pan-European meetings
- Love of retail and openness to growth, recognition, and competitive benefits
- Commitment to equal opportunity employmentRequisitos principales
- competitive salary and benefits package

📌 Communications Manager Spain (Madrid)
🏢 TJX
📍 Madrid