About The RoleAs an Assistant Store Leader at Dyson, you are the visible ambassador of our pioneering brand. You lead and develop your team through hands‑on management, active coaching, and a focus on relentless improvement. You drive the creation of exceptional customer experiences, build loyal customer relationships, and never stop raising the bar—always pushing ahead, always innovating. You’re accountable for identifying business opportunities, achieving your store’s goals, and ensuring every part of the operation runs to Dyson’s uncompromising standards.Key ResponsibilitiesEntrepreneurship & DriveFind and act on new opportunities to increase sales and profits and seek ways to improve customer experience and satisfactionPropose, test and implement new services or operational improvementsTake full responsibility for store performance and standards—treat the store as your ownProactively feedback and share recommendations to management (stock, services)Customer Experience & Brand StandardsMaintain and uphold Dyson’s high standards for customer experience, visual merchandising, and store environmentAddress customer escalations and ensure resolution in line with brand valuesPartner with your team to create personalized, meaningful interactions that turn customers into brand advocatesLead the execution of the Retail Activations calendar, working closely with the implementation teams at both a market and integral levelLeadership, Talent & Team DevelopmentRecruit, coach, and develop managers and future store leadersSet team and individual targets, monitor performance, and provide ongoing feedbackLead by example, creating a positive, motivated, and collaborative team cultureParticipate in floor leadership – interact with customers and team daily,



demonstrating what perfect experience and execution looks likeBusiness Performance & Strategy ExecutionDrive performance metrics in your store (profit, volume, conversion rate, NPS, average purchase value, attrition, etc.) and ensure sustainable growthMonitor key results, identify trends, and take corrective action or make recommendationsExecute operational and merchandising strategies aligned with local HQPlan for store readiness during peak trading periodsOperations, Compliance & Asset ProtectionUphold Dyson’s policies, procedures, and standards for operations, security, cash handling, health & safety and loss preventionProtect company assets, including confidential customer, team, and business informationSupport store opening, closing, inventory accuracy, and maintenance tasksManage escalations and resolve problems affecting operations or team performanceAbout YouSolid retail management experience in high-performance, customer‑facing environments in relevant formatProactive and resourceful, energetic and outcome‑focused, always taking initiativesStrong communication, interpersonal and decision‑making skillsAbility to work a schedule that may include weekends, holidays based on retail needsProficiency in English and, where relevant, the local languageProven record for exceeding sales targets and achieving operational excellenceAbility to manage ambiguity and make sound judgments under pressureStrong integrity, emotional intelligence, and ability to build trustDyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.

📌 Assistant Store Leader (Barcelona)
🏢 Dyson
📍 Barcelona