Overview A fast-growing, venture-backed AI startup (approximately 20 employees) is looking for its first dedicated Paid Acquisition Manager to help scale customer acquisition in the US market.

The company develops AI-powered financial technology products for consumers and is entering an exciting phase of growth.

Role You will own paid acquisition across performance channels with a strong emphasis on

TikTok Ads , driving customer acquisition while continuously testing, optimizing and scaling campaigns.

Working closely with founders and leadership, you will have significant autonomy and direct impact on growth strategy.

Responsibilities

Own and scale TikTok paid acquisition campaigns end-to-end

Manage significant paid media budgets

Develop testing frameworks across:

creatives

audiences

offers

landing pages

Monitor campaign performance daily and optimize CAC, ROAS and LTV

Collaborate with creative teams to produce high-performing ads





Identify new acquisition opportunities and channels

Analyze data and turn insights into actionable growth initiatives

Build scalable acquisition processes as the company grows

Requirements Must-have:

4 to 8+ years in Performance Marketing or User Acquisition

Hands-on expertise with TikTok Ads (mandatory)

Experience managing six-figure monthly advertising budgets

Strong DTC/B2C acquisition background

Excellent analytical skills

Proven track record scaling paid campaigns profitably

Comfortable working in a fast-moving startup environment

Fluent English

Nice to have:

FinTech experience

AI or SaaS exposure

Subscription or LTV-driven business models

Experience with Meta Ads, Google Ads or other acquisition channels

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📌 Growth Marketer (Madrid)
🏢 Ersilia
📍 Madrid