About the Job

As a B2B Sales Manager, you will play a key role in building and growing italki’s B2B business from an early stage. This is a hands-on commercial role for someone who can both deliver individual business development results and help shape the strategy, processes, and capabilities needed to scale the BD function.

Responsibilities

- Own individual B2B business development targets and directly contribute to pipeline generation, new customer acquisition, and revenue growth.

- Manage the end-to-end BD process, including target account identification, prospecting, qualification, needs discovery, solution positioning, negotiation, and deal progression.

- Build and maintain relationships with key decision-makers and stakeholders at prospective corporate customers.

- Develop and continuously refine the B2B business development strategy based on customer feedback, market insights, sales performance, and business priorities.

- Define target customer segments, account priorities, outreach approaches, value propositions, and sales motions to improve pipeline quality and conversion.

- Build and improve the BD playbook, including prospecting processes, qualification criteria, pipeline management, messaging, CRM practices, and performance tracking.

- Test different channels, messaging, and commercial approaches to identify scalable and repeatable ways to acquire B2B customers.

- Provide market and customer insights to support product positioning, commercial strategy, and broader B2B business decisions.

- Partner closely with internal stakeholders to improve the B2B customer journey and ensure effective coordination throughout the sales process.

- Help define the future BD team structure, role profiles,



capability requirements, performance expectations, and ways of working as the business scales.

- Contribute to the hiring, onboarding, and development approach for future BD team members when team expansion begins.

- Establish clear BD metrics and use pipeline and conversion data to identify opportunities for continuous improvement.

Requirements

- 5+ years of experience in B2B sales, business development, or a related commercial role, with a strong track record of directly generating pipeline and closing or progressing business opportunities.

- Fluent English, with strong written and verbal communication skills.

- Hands-on experience managing the full B2B sales or business development cycle, from outbound prospecting and qualification through commercial discussions and deal progression.

- Demonstrated ability to consistently deliver against individual sales, pipeline, or revenue targets.

- Experience developing or improving B2B sales strategies, go-to-market approaches, sales processes, or playbooks.

- Strong commercial judgment and the ability to identify promising customer segments, prioritize opportunities, and translate market insights into actionable BD strategies.

- Comfortable working in an early-stage or evolving business environment where processes, priorities, and ways of working are still being established.

- Ability to balance hands-on execution with strategic thinking and contribute to building scalable commercial capabilities for future growth.

- Strong communication, negotiation, stakeholder management, and relationship-building skills.

- Experience using CRM and sales enablement tools to manage opportunities, monitor performance, and improve sales effectiveness.

📌 B Sales Manager (Madrid)
🏢 Italki
📍 Madrid